The Cadillac Lyriq is a luxury SUV that continues the legacy of defining luxury for the past century. Cadillac understands the significance of technology in driving the automotive industry forward. To enhance the next Cadillac Lyriq, they have collaborated with Envisics, a startup, to incorporate a remarkable feature: an augmented reality (AR) head-up display. This innovative addition exemplifies the Lyriq's commitment to integrating new technologies, such as the heads-up display, into its design.
What Does the Cadillac Lyriq's Augmented Reality Head-Up Display Offer?
We are all familiar with staring at a computer screen and observing text and graphics right in front of us while consciously engaging in online research or communication. However, Cadillac and Envisics envision a world where these texts and graphics seamlessly enter our real-world "natural field of vision."
The augmented reality heads-up display allows drivers to view an informative array of graphics and text without diverting their attention from the road. Sandy Lipscomb, a senior manager at Ultifi Design, describes this as a "second plane of graphics," aiming to enhance the driving experience in the Lyriq. Unlike a conventional head-up display that presents vehicle information on the windshield, augmented reality integrates graphics more organically.
Cadillac plans to introduce this groundbreaking technology to the Cadillac Lyriq during the 2024 model year. It will provide drivers with essential information directly in their line of sight without obstructing their natural field of vision. Imagine a map or other vital driving information appearing right before your eyes when you need it the most. Although prototypes have yet to be released, and official details about the AR system's features still need to be made available, Cadillac has a proven track record of implementing innovative technologies like this, including heads-up display systems across various models, such as the Cadillac XT5.
For Further Information:
Please contact our dealership to learn more about the Cadillac Lyriq's new augmented reality head-up display. This represents an exciting advancement for Cadillac and the Lyriq and a significant leap forward for our customers. We will continue to update you on the progress of this technology and provide official screenshots showcasing the appearance of the AR heads-up display in the Lyriq.
